In a recent USA Today article about 2011 marketing trends, dry shampoo is among a list of 10 we’ll see popping up this year.

Remember Pssst?

Dry shampoos slowly began a  resurgence in 2010 for the masses after being a long-time staple for celebrities, models and photo shoots. However, the cost for this wonder product can be expensive.

 In February, Unilever will roll out Suave Professionals Dry Shampoo at an affordable price, $2.74 for five ounces. The shampoo is a spray-on power that’s mostly made of clay and alcohol, which absorbs oil from hair. It will give hair volume.

David Rubin, Unilever’s hair marketing chief said of the new product, “One of the best weapons that stylists have will now be available to consumers.”

Stay tuned for this new product as well as additional, affordable ones entering the marketplace this year.